FORCE 7F CHANGES
FORCE 7F HISTORY CAMPAIGN one day | one pic | one message.
ECONOMIC REFUGEES ASPECTS.
FORCE THE BRAND INSPIRED BY REFUGEES
Historicizing past events is a double bind. It requires us to understand our object of interest in historical context, both in its contemporary situation and in the chronological development of history. It means interpreting the socio-political constellation of the past and relating it to the present Historicizing then describes an attempt at counteracting projections of current concepts into history without divorcing the relevance of the past from the present. To better understand the present through historical interpretation, we need to rethink familiar and fundamental concepts to go beyond the limits of our own historical container. Thus, refugee history forces us to rethink concepts such as ‘refugee’, ‘protection’ and ‘migration’.
In reality the vagueness in the current definitions of luxury highlights the disappearance of certain differences, that nevertheless remain significant in the management of luxury brands and the management of, say, a quality brand. At a time when many luxury brands are losing their independence to large industrial conglomerates, that have long practised mass marketing, it is essential to recall the essential distinctiveness of luxury brand management.
HOW THE SPORT BRAND COMPANIES WORKS...
SPOTTED: The insights behind the ads
Two-thirds of sports fans think that athletes should be role models in society and Under Armour’s #WEWILL campaign taps into that sentiment. The advert features world-class athletes with taglines highlighting how sports can inspire, unite and help change the world. We discover the insights behind the ad and explain how sport brands have the power to inspire positive change.
Under Armour’s #WEWILL campaign highlights how sport can unite people to make a difference in their community. The ad features brand ambassadors like Michael Phelps and Lindsey Vonn excelling in their fields, while an accompanying website details Under Armour’s various athlete-led community projects. The brand has also launched a partnership with response organisation Team Rubicon, which is helping those impacted by Hurricane Harvey.
Research conducted by Canvas8 on behalf of Performance Communication found that 66% of fans say that athletes are role models for society. And with 64% also saying that sports are likely to inspire positive change – surpassing religion (39%) and politics (28%) – Under Armour is positioning itself as a brand that not only agrees, but wants to make it happen.
HOW WE WORKS.....
Sustainability in fashion and textiles: values, design, production and consumption
Building a sustainable supply chain: an analysis of corporate social responsibility (CSR) practices in the African textile and apparel industry, our study aims to analyze the development, achievements, and challenges of corporate social responsibility (CSR) practices in the African sustainable textile and apparel industry.
FORCE THE SILENCE OF THE NOT-FOR-PROFIT SECTOR KEEP IT AS LUXURY VALUE.
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